A word can carry a connotative or denotative meaning. For starters, denotation refers to the literal meaning of a word, the “dictionary definition.” Connotation, on the other hand, refers to the associations that are connected to a certain word or the emotional suggestions related to that word. For example, to many people, you and I included, a mobile phone, whether an ordinary phone or smart phone is simply a communication gadget but to 35 noble men and women in Mwingi, a phone is more than a communication gadget it is an educational tool that is transforming and saving lives in Mwingi West, it is a health solution, thanks to Amref and partners.

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